Eleftheria Tiliakou – No Filter
This year, the Municipality of Kalymnos relaunched the Climbing Festival after six years of inactivity — a long-standing institution that serves as a vital pillar for the island’s tourism development. With the event now concluded, it is the right time for a calm and meaningful assessment, without filters and with the common good in mind.
A Serious First Step
This year’s event was undeniably a success. For the first time in years, two companies — one in marketing and one business consulting — took on the organization and promotion of the festival. As a result, the island’s image crossed borders and reached an international audience, something that had not been achieved in the past, apart from the years when Petzl and North Face — companies that market climbing gear — were sponsors. Let’s not forget that these companies have since withdrawn from future collaborations, a fact that should have concerned the competent authorities at the time. Why, one wonders?
The spectacular footage, the enthusiastic response from climbers, and the overall positive image projected abroad show that this approach worked. Showcasing local gastronomy and culture through the festival added a broader cultural dimension, expanding Kalymnos’ tourism identity.
It’s worth noting that despite the limited preparation time, the team managed to successfully carry out the event. So instead of focusing on how late the effort began, let’s acknowledge that someone had to make the restart — and they did.
Moreover, the festival’s financials are considered reasonable, especially when compared to public losses such as the €700,000 in fines related to the illegal landfill — an amount that reflects the negligence of both the previous and current municipal administrations. Climbing can no longer remain an inward-looking affair for the “insiders,” especially when a large part of the island’s economy depends on tourism. If we want to be serious, professionals are required.
Volunteerism and Gaps in Planning
The one — but not insignificant — area that needs serious reconsideration is the role of volunteerism. While voluntary contributions are always welcome, they cannot substitute for professional responsibilities, especially when it comes to hosting journalists and professionals who expressed interest in the festival, even at the last minute. The Municipality must anticipate such expenses so the burden doesn’t fall on local stakeholders or businesses. It’s a matter of dignity and proper management.
Additionally, involving an event planner next year could help handle practical matters on the ground.
Where There Is a Plan, There Is a Future
The decision to assign the festival’s promotion to a marketing firm was a step in the right direction. It shows a commitment to professionalism from the Municipality and a departure from an outdated mindset of improvisation. However, for this effort to continue, it must be accompanied by data, evaluation, and transparency.
Modern technology gives us the tools to measure the effectiveness of every action. Let’s use them. When ministers, MPs, or stakeholders visit from Athens, we must have statistics, numbers, and evidence ready. Only then can we make a strong case for real support.
Finally, following the festival’s success — thanks to the involvement of professionals — the Deputy Mayor for Tourism must be institutionally protected from potential conflicts of interest, as she is professionally active in the tourism sector. The management of the island’s tourism product demands clear solutions and complete transparency. Therefore, if a company specialized in promoting island destinations takes on the task of promoting Kalymnos, it would be the most appropriate choice.
The future of Kalymnos cannot depend on a “wait and see” approach. It’s time to leave behind the mentality of improvisation and build a brand with planning, consistency, and cooperation.
