More and more European tourists are abandoning traditional summer destinations like Greece, Spain, and Turkey due to the climate crisis and extreme heat. A recent study reveals that by 2029, around 80% of British travelers plan to opt for cooler destinations—a trend known as coolcation. Countries like Ireland, Finland, and Iceland are gaining popularity thanks to their milder weather. Greece, heavily reliant on tourism, could face serious consequences unless it adapts quickly and diversifies its offerings toward cooler, sustainable travel options.
